The BCCI has revised its jersey branding rights, fixing new rates at INR 3.5 crore for bilateral matches and INR 1.5 crore for multilateral games.
BCCI Hikes Base Price for Team India Jersey Sponsorship
The Board of Control for Cricket in India (BCCI) has reportedly raised the stakes for sponsors looking to associate with the Indian cricket team, setting new and higher base prices for jersey branding rights. The revised rates come as the board opens up bidding for a fresh three-year sponsorship cycle.
According to a report published in Cricbuzz, industry sources indicate that the BCCI has fixed the new reserve price at INR 3.5 crore per match for bilateral fixtures and INR 1.5 crore for multilateral games, including tournaments under the ICC and ACC. These rates reflect a modest increase from the outgoing sponsor Dream11’s terms, which were INR 3.17 crore for bilateral games and INR 1.12 crore for multilateral ones.
The move marks a targeted uplift of over 10 percent in valuation for bilateral contests and close to three percent for multilateral matches. The discrepancy between the two categories is attributed to the visibility factor. Sponsors gain prominent placement on the front of the Indian jersey during bilateral games, whereas ICC and ACC events restrict branding to the sleeves, offering limited exposure.
BCCI Eyes New Sponsorship Deal Worth Over INR 400 Crore
The new sponsorship term is set to span around 130 matches over the next three years, including marquee events such as the 2026 T20 World Cup and the 2027 ODI World Cup. At the revised base price, the BCCI could generate upwards of INR 400 crore during the tenure, with the final figure likely to rise depending on the bidding outcome.
The bidding is scheduled for September 16, which means the new sponsor will not be in place before the Asia Cup begins on September 9. A senior BCCI official has confirmed that an interim sponsor is unlikely, indicating that the team may play the Asia Cup without any branding on the front of the jersey.
On September 2, the board issued an Invitation for Expression of Interest (EOI) for lead sponsor rights. The notice outlined restrictions, ruling out companies in categories such as gaming, betting, crypto, and tobacco. Additionally, brands dealing in athleisure, sportswear, banking and finance, non-alcoholic cold beverages, fans, mixer grinders, safety locks, and insurance were excluded due to potential conflicts with existing sponsors.
This shift in sponsorship dynamics comes after the exit of Dream11, which was forced to withdraw following the Indian government’s new Promotion and Regulation of Online Gaming Act, 2025. The law prohibits operations by real-money gaming firms, directly impacting the fantasy sports platform’s deal with the board.